Whether you are new to a business or an established brand, keeping your company in good health is important. Taking the time to check a few key factors can help you determine how healthy your brand is.

Developing a brand purpose is one of the most important concepts for any business. It provides an authentic way to connect with customers, improves reputation, and makes a company stand out from the competition.Most companies focus on their product or service. But they don't focus on the experience. Customers want to see how the brand is committed to a purpose in action. Brands that go above and beyond in experience are light years ahead of their competition.A strong purpose-driven brand has a distinct perspective that influences everything an enterprise does. For instance, Tesla is a company that has a mission to accelerate human evolution toward sustainable transportation. Their products are eco-friendly and are not dependent on fossil fuels. They are also developing innovative technology for the future.Purpose-driven brands are known for their ethical and controversial approach. They give customers a reason to buy from them and keep employees engaged. Companies that focus on their purpose have a positive impact on society. Creating a brand purpose also helps you attract the right-fit employees.

Whether you are a long-term investor or a short-term investor, volatility is a vital part of the financial market. It allows traders to gauge the strength of the market and to decide the right level of risk.There are several indicators that can be used to measure volatility. These include the standard deviation and the Bollinger Bands. Using these indicators can help you determine whether a particular asset is a high or low volatility.A higher standard deviation means that the price of the asset will fluctuate more. However, it is important to note that this does not mean that the asset will be riskier. The reason for this is that the asset might not be used very often, and therefore, the price will not change frequently.Another indicator that can be used to gauge volatility is the ADX indicator. This indicator is a simple line that shows the strength of a trend. When the line is below 25, the market is in a consolidation phase. However, when the line is above 25, the market is in a trend phase.

Having a high rate of returning visitors is a good indicator of the health of your website. These visitors are more likely to buy your products or sign up for your services. However, there are a few other indicators to consider as well.Having a good content strategy is the first step to attracting more return visitors. The best websites offer sticky content that keeps visitors coming back for more. Another indicator of sticky content is a high rate of email subscriptions.You can track your rate of returning visitors with a state-of-the-art analytics tool. For example, Databox allows you to visualize your returning visitor data in an easy-to-understand table view.The number of return visitors is a great metric to track because it demonstrates your marketing strategy's effectiveness. A high percentage of repeat visitors indicates that your content is useful and entertaining to the audience.A low number of returning visitors indicates that your content is not well received. You may want to re-think your content strategy. For example, if your content is a little too technical, you may want to consider posting more entertaining articles.